News

Seeking Creative Lead to Join the Team

Wasabi Productions seeks a Digital Creative Lead to join the team and run an exciting partnership project opportunity.

The right candidate will be an entrepreneurially spirited early adopter with the ability to see the world from a child's point of view. They are hungry to make their mark in the rapidly evolving app market and willing to put in the hours and work collaboratively with developers and strategic roles.

Core skills

  • Conceptual creative 
  • Game design
  • Photoshop (preferred)
  • Digital production
  • IA
  • Unity 3D (preferred)
  • Business acumen
  • Animation

Key Experience

  • Supplier management
  • Team management
  • iOS app production
  • Android app production
  • Proven track record of working on complex digital projects with experience solving IA challenges
  • Proven experience coming up with ideas that are innovative yet feasible in light of budget and timelines - and a willingness to balance these competing priorities 

For more info or to apply contact us via info[at]wasabipro.com.au asap!

 

Gorilla Band Awarded QED Seal

Gorilla Band recognized for Quality, Excellence, Design by the Digital Book Awards

We are excited to announce that we received our second QED seal today, this time for Gorilla Band. This is the “Good Housekeeping Seal of Approval™” for ebooks and apps - and should help you feel more confident about the high quality of our interactive storybook apps that are made with love for you and your family to enjoy!

 QEDSealfinal

Webcast Available on Demand!

Did you miss the Webcast on App Marketing by Amy Friedlander? Get it on Demand! 

Feedback from attendees has been fantastic and developers, publishers and marketing professionals alike got much value out of the session titled How to Give Your App the Best Shot at Being Discovered. 

You can download it on demand from Digital Book World.

Attendees Learn:
• Why going back to the basics of traditional PR can be enlightening in this new world where customers still trust word of mouth above all marketing
• How to bake in newsworthy features and develop the story around your story
• Why timing is everything and not to launch until your app is approved
• The role of online PR and which services are worth considering
• The status of paid marketing channels for apps
• What you can do early to increase the chances of success later -- from teaser campaigns to who narrates your story
• Why you need to know what's in your first upgrade before your app hits the store
• How building a portfolio and cross promotion can help over time

Presenters:
• John Casey, senior vice president, Havas PR US
• Amy Friedlander, vice president of marketing and strategy, Wasabi Productions

Moderator:
• Jeremy Greenfield, editorial director, Digital Book World

Who Should Consider:
• App publishers
• App developers
• App and ebook marketers and public relations professionals
• Book publishers (large and small) thinking about moving into apps
• Authors
• People who embrace technology
• Marketing professionals in ebook and app publishing

How to Give your App the Best Shot at Being Discovered

Hear from Amy Friedlander in a Webcast Brought to you by Digital Book World!

Using our experience with app marketing and discovery, Amy will share learnings about how to help your app get noticed and rise above the 'noise' in this exclusive webcast. 

Attendees Will Learn:
• Why going back to the basics of traditional PR can be enlightening in this new world where customers still trust word of mouth above all marketing
• How to bake in newsworthy features and develop the story around your story
• Why timing is everything and not to launch until your app is approved
• The role of online PR and which services are worth considering
• The status of paid marketing channels for apps
• What you can do early to increase the chances of success later -- from teaser campaigns to who narrates your story
• Why you need to know what's in your first upgrade before your app hits the store
• How building a portfolio and cross promotion can help over time

Presenters:
• John Casey, senior vice president, Havas PR US
• Amy Friedlander, vice president of marketing and strategy, Wasabi Productions

Moderator:
• Jeremy Greenfield, editorial director, Digital Book World

Who Should Attend:
• App publishers
• App developers
• App and ebook marketers and public relations professionals
• Book publishers (large and small) thinking about moving into apps
• Authors
• People who embrace technology
• Marketing professionals in ebook and app publishing

Find out more and register here: http://store.digitalbookworld.com/how-to-give-your-app-the-best-shot-at-being-discovered

AppMyWorld top 5

Gorilla Band named in Top 5 Apps for this week!

AppMyWorld, an app review aggregation site, has listed Gorilla Band in its top 5 iOS apps for this week. Woohoo!

appmyworld-t5aotw-september-05-2013

You can see the full post here

 

Gorilla Band on Local TV!

Gorilla Band airs on Atlanta Tech Edge, 11Alive News (NBC)

We are very excited to announce that Gorilla Band was picked up by a new tech show, Atlanta Tech Edge, presented by Wes Moss on Sunday mornings. This is a local tech news broadcast in Atlanta where our Marketing Director, Amy Friedlander, is based. Check out the video for what was seen on TV! http://bcove.me/8czsjb0h 

Gorilla Band Launch

Gorilla Band Launches with a Bang!

After going live on August 15th Gorilla Band reached #1 in Books, Australia and was ranked in 153 app stores around the world. We couldn't have done it without the support of all our loyal readers so thank you!

number1

We've had 5 star reviews and some cute videos sent in of little ones doing the Gorilla Band dance! Be sure to send us your videos so we can share in the fun :)

 

WASABI PRODUCTIONS RECOGNISED AS CREATING BEST PRACTICE FAMILY-FRIENDLY APPS THROUGH MOMS WITH APPS KNOW WHAT’S INSIDE INITIATIVE

KWI logo cropped

App developer Wasabi Productions is proud to be accepted into the Moms with Apps list of approved developers who are taking children’s privacy seriously and communicating with parents about how their apps use data.

The Know What’s Inside initiative is designed to help family-friendly developers comply with the Federal Trade Commission’s updated Children’s Online Privacy Protection Act (COPPA) that went live on July 1st 2013 regarding online and app content aimed at children under 13.

The Know What’s Inside logo is a signal to parents that an app is designed with privacy in mind and that a developer has committed to tell parents how our apps work so they know what to expect.

Belonging to the Know What’s Inside program means a developer’s apps are made especially for children, the app maker maintains a clearly written and displayed privacy policy, the app explains the features of the app, and the app maker is informed about the latest privacy regulations and industry best practices.

After due diligence research and consultation, Wasabi Productions updated their privacy policy to make clear that their apps do not collect personally identifiable information, contain no in-app purchases or 3rd party advertisements and that all external links are protected via a 3-second-hold link. All language was updated to be as clear and understandable as possible.

Amy Friedlander, VP Marketing & Strategy for Wasabi Productions says, “We have always strived to be a world-class family-friendly storybook app developer and are proud to continue to uphold the highest standards and best practices when it comes to designing technology for children and giving parents peace of mind.”

Guest Blog Post: Delay Interactions

Ebook App Trends: Delayed Gratification for the Instant Generation

Read Amy's new guest blog post in Digital Book World! Here's a snippet:

One of the most thrilling parts of creating interactive book apps is re-imagining how we experience stories. Everything from how pages are turned to even whether we need ‘pages’ at all, the evolution of stories on a new platform demands fresh thinking. The possibilities are immense for publishers who are pioneering this industry one app at a time, yet some of the most exciting features can also be a book app’s downfall.

Book apps can delight young minds with everything from three-dimensional imaginary worlds, to music, atmospheric sound effects, responsive characters and an extended set that reveals more of itself with each tilt of the iPad (to name just a few). All of these elements can enhance narrative engagement when they’re thoughtfully integrated, intuitive and relevant.

However, it can also be the very added extras that create frustration, interrupt the narrative flow and affect comprehension. These are the primary reasons some educators have doubted book apps — and they weren’t shy to share these industry grievances at a recent EdTech conference I attended on “Tots and Technology” in Texas.

Read more here.

Reaching the Top 100!

This week all Larry Lizard books have featured in the Top 100 free iPad books in the App Store!

Thanks to all our friends for sharing news of our mid-year sale - we've managed to reach and stay in the top 100 iPad books for nearly a week! Users around the world have taken the opportunity to complete their collection of Larry Lizard books while they're marked down from $2.99 to FREE and the result this Friday is we're number 13 & 14 in the USA App store! 

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